Bark Code is an innovative social establishment that allows individuals to enjoy a nice cocktail alongside their canine companion. My team and I were given the opportunity to design the brand book for this company. We were in complete control of the logo, typography, color palette, and brand style. I wanted my logo to be a play on words, so I chose to design an actual bar code for the design. I added icon elements within the bars that represent the Bark Code bar while also including the lovable canines. I kept the color palette a traditional black and white to ensure that the logo would stand out and create brand recognition on any merchandise that will be made.